Aumen Media

ELOG 1.0 VS NLOG 1.2

eric — Wed, 13 Mar 2013 18:34:34 +0000

I have been very happy with our Sony NEX FS700 with the exception of some noisy shadows here and there. After reading that Noah Yuan-Vogel updated his nlog profile (PREVIOUS TEST), I decided to do another test between his new profile and a hybrid profile I created after my last test. For my test I setup 2 scenes. In each scene I test the ELOG and NLOG with cine4 and cine2 gammas. Shots 5-8 were under exposed and 9-12 were properly exposed (both shot in scene 2).

Scene 1 Settings: Nikkor 28 f2 lens @ f8, ISO640, shutter 48:
Shot 1 ELOG Cine4

Shot 2 ELOG Cine2

Shot 3 NLOG Cine4

Shot 4 NLOG Cine2

Scene 2 Settings: Nikkor 28 f2 lens @f4, 1000ISO, shutter 48:
Shot 5 ELOG Cine4

Shot 6 ELOG Cine2

Shot 7 NLOG Cine4

Shot 8 NLOG Cine2

Shot 9 ELOG Cine4 3200ISO

Shot 10 ELOG Cine2 3200ISO

Shot 11 NLOG Cine4 3200ISO

Shot 12 NLOG Cine2 3200ISO

For info on Noah’s new NLOG V1.2 check out his blog post HERE.
My settings for my current ELOG V1.0 are:
black level: +2
gamma: cine4
black gamma: low +7
knee 75% +2
color mode: pro 8
color level: -2
color phase: -2
color depth: +2,-2,0,-1,+3,0
detail: -7

I am just sharing my findings with you. Feel free to interpret them however you like. If you have requests or suggestions for other tests, please email me at eric@aumenmedia.com.

Jason Roth Triathlete Teaser

eric — Tue, 12 Mar 2013 20:34:21 +0000

We are filming a documentary following the training, hard work, and commitment of triathlete, Jason Roth, as he pushes towards his goal of competing in triathlons at the national level. We met Jason on facebook when we reached out to our friends to see if anyone knew any local cyclists or triathletes. A friend of ours quickly linked us to Jason Roth. Jason’s schedule is split between his wife, two dogs, full time job, and intense training regimen. He writes a really insightful blog on what its like juggling all the different aspects of a triathletes life called, Living a Triple Life. We met and discussed where he is at in his career, and he told us that this might be the year he steps up to national level competition. The Tricolumbia race on May, 19th will be his chance to make that step forward if he finishes in the top 3. We will keep you updated with screen shots, BTS, and more posts as we document his journey. Please enjoy this teaser film we shot in his basement during a stationary bike session.

Eric Willis: Tattoo Artist Micro-Doc

Chris — Fri, 01 Feb 2013 22:54:29 +0000

Willis has been a friend of our family for quite some time now. He’s tattooed both of us, and we’re huge fans of his work. When our sister Vanessa and her husband Mitch came home from San Diego this winter wanting tattoos, they already had it planned out who they’d be going to see. Willis is certainly a unique individual who can keep a room full of people entertained while at the same time creating a masterpiece of a tattoo. His integration of light into his work is one of the things I find most impressive, as he doesn’t just envision what the subject would look like, but how the light would play into and off of it. When Vanessa and Mitch went in to get tattooed, we tagged along to get some footage of the man at work, and wired him up for a quick interview!

To check out more of his work and contact him about booking, add him on facebook!

All photos from Elena Jasic – Check out more of her work!
As always thanks for watching!

Aumen Media Spotlights // Eric Willis from Aumen Media on Vimeo.

York College TV Spot

eric — Mon, 17 Dec 2012 18:56:07 +0000

We recently produced our 2nd commercial for broadcast TV. It was a 30 second spot highlighting York College and their new campaign, “Results Matter”. The commercial will be airing on multiple Comcast channels as well as some local movie theaters. Let us know if you see it! To check out more on the “Results Matter” camplaign, visit RESULTS MATTER.

Artistic Imagery and Cescaphe VIE

eric — Tue, 11 Dec 2012 18:37:44 +0000

As a small business, it is crucial to advertise and market yourself to compete against bigger businesses that threaten you with super low prices. When a big business bullies a small company into folding, it isn’t because they have an inferior product in most cases. It’s because the potential customers were not made aware of the care, thought, and quality that goes into a product that spawns from a small business.
Artistic Imagery continues to take steps to make sure their potential clients know the high quality and care they can expect when hiring Artistic. They hired us to tell their story, specifically highlighting their Concierge Photographers. We had a blast spending the day with their photographers, Beth and Alex. They really are amazing at capturing the day, handling a huge wedding party, and making sure the couple had a great day! Please check out our mini documentary spotlighting Artistic Imagery’s Concierge Photographers.

While we were filming the spotlight for AI, we grabbed some shots of the amazing reception venue, VIE (owned by Cescaphe Event Group). This places is a gorgeous high end wedding destination that is about 1 year old to the Philadelphia area. Hopefully we will be able to work with them to highlight their other venues as well.

Samples & Teasers!

Chris — Fri, 07 Dec 2012 01:40:01 +0000

Lately there’s been a lot going on here at Aumen Media; but we’re always looking to that next project. A few weeks ago we were shooting a promotional spotlight in Philadelphia for a great wedding photography company. We followed the photographers to the stairs of the art museum (made famous in the Rocky franchise), and while Eric filmed with our Sony FS700, I noticed something behind us. Out of all the people bundled up doing stretches and running up the stairs, I noticed a group of guys who were doing a very different set of warm ups. I walked over and asked if they did parkour, and when they nodded “yes”, I immediately told them about our camera’s super-slow-motion capabilities. After talking to them more we found out that they were part of a larger group that’s starting up called Philadelphia Parkour, whose goals were much greater than getting together for this acrobatic form of exercise. They talked about starting the group to get kids off the streets and doing some good in the city. They want to get involved in nonprofit activities like community clean-ups and other services, which is great to see out of a group in their 20′s. The photographers were moving quickly to get the wedding party out of the cold, but we were able to snag this quick clip before we left.

Philadelphia Parkour from Aumen Media on Vimeo.

Another sample of our work that we’ve recently wrapped is based around everyone’s favorite beverage: beer. While test shooting some products in the studio with Elena Jasic, we decided to do a little test shoot of our own. We headed down to Liquid Hero Brewery in York, PA where we met Matt DePrato, one of the founders/owners. He was kind enough to show us around where they brewed their delicious beer, as well as let us borrow a growler full of their flagship brew to shoot with. It definitely took a few tries to get the “perfect pour” (or even an acceptable pour), but we were able to get plenty for our teaser!

Liquid Hero Beer Teaser from Aumen Media on Vimeo.

As you know, a good story is king here at Aumen Media, and both Philadelphia Parkour and Liquid Hero Brewery have great ones. We hope to work with both again soon!

The Black Rose Rollers Mini-Documentary is Released!

Chris — Mon, 03 Dec 2012 04:04:20 +0000

When Kim (Gogo, Founder & current President of BRR) and I first talked about the possibility of a promotional documentary for the Black Rose Rollers, I was immediately floored; the kind of floored that can only come from the prospect of working with people you care about on a project you deeply believe in.

Back up to the summer of 2010. My good friend Kim was starting a roller derby team, and I went to check out a few practices and see what it was all about. Most of the women who showed up had limited or no knowledge of the sport, how it was played, or most importantly, the amount of work that would need to go into getting a new team off the ground. They wore shorts and t-shirts, rented skates at the rink where they practiced, and had minimal to no gear with respect to helmets and pads. Sure there were a few who didn’t last, but most everyone had the same fire in their eyes. In their minds they saw the rink filling with fans. With every lap of conditioning they dreamt a name that had yet to exist in lights on a scoreboard. They envisioned their families, friends, and neighbors taking up an interest in the worlds fastest growing sport: Roller Derby.

After the first few initial visits, my involvement and knowledge of the team was reduced to the ocasional, “How’s everything with Derby?”, which as you could guess, could never bring justice to everything that was going on behind the scenes.

Fast forward to Winter 2011. My friend Luke and I decided to go see the derby girls in action at their bout. It had been such a long time since I’d seen the team, I wasn’t quite sure what to expect, but from hearing how hard everyone’s been working from Kim, the expectations were high. Before we even entered the property of the rink, my expectations were shattered. This had become something much bigger than I anticipated. At a rink where the parking lot seldom fills to capacity for even the most popular of events, Luke and I had to park down the street. We walked inside, and I saw everything they could have imagined at those first practices. There was a ticket booth with proceeds going to charity. The entire complex was packed with fans, family, and friends. Photographers were scrambling for every shot at every turn. They had a merch booth. They had sponsors. They had a digital scoreboard. They had an announcer. And they were very, very good. They were taking on teams who’d been around far long, and winning. Their t-shirts were replaced by real jerseys, with their numbers and derby names patched proudly on the back; and on the front, the team name. The Black Rose Rollers. I was so proud to see what could be accomplished in even a small town like Hanover, PA.

My brother and I enjoyed every part of this project, from form to event. We were able to learn and try new techniques and gear, and hang out with a really great group of people. It’s always nice when there’s cooperation on a set, but to be a part of such a large group of people so unwaveringly focused on a common goal for an entire production is something we haven’t experienced until we met the people behind The Black Rose Rollers.

A special thanks goes out to the 5 brave ladies who let us shine bright lights on them while we interviewed them: Gogo, Canade Grenade, Dennis the Menace, AssassinAsian, and Ram. We’d also like to thank the coach Groper for letting us film behind the scenes, Gary at Magic Elm for letting us run interviews after hours, Crossfit, every single Black Rose Roller, and everyone behind the scenes that allow them to continue to do the great things they do for the community. If you’re interested in checking out a bout (which we strongly recommend!) or want to know more about the Black Rose Rollers, head over to www.blackroserollers.com

Black Rose Rollers from Aumen Media on Vimeo.

2012 Aumen Media Showreel

eric — Mon, 19 Nov 2012 01:26:29 +0000

2012 was an exciting year for us. We were able to quit our day jobs to devote all our time to growing our business and our skill set. We had the opportunity to work with some new exciting clients. In the upcoming year, we are looking forward to creating some exciting new work and continuing to grow as a production company. Everything in this reel was directed, shot, and edited by Aumen Media.

Raspberry Golf Academy Promo

Chris — Tue, 06 Nov 2012 18:15:13 +0000

Aumen Media is proud to present our newest work for the Raspberry Golf Academy!

Aumen Media Spotlights // Just Cupcakes

eric — Tue, 06 Nov 2012 15:20:36 +0000

Here is our tasty kickoff to our campaign of Aumen Media Spotlight videos! Just Cupcakes, owned by a mother and daughter, is an amazing cup cakery located in the nice area of downtown York (right across from The Strand Theatre). Whether you are on your morning commute, or trying to take that date to the next level after dinner, Just Cupcakes has something for you. You will find a big selection of cupcakes as well as the usual coffee shop drinks, bagels, soups, and daily specials. We highly recommend trying them out!
Our goal for any of our spotlight videos has been to give our clients a voice to tell their customers a little more about themselves and their business. As consumers, we have a lot of choices when it comes to where we spend our money. In this case, customers could go to the local grocer, chain coffee shop, or even bake their own, but when the viewer hears one of the owners talk about all the thought they put into their shop and cup cakes (not to mention the delectable ingredients), its an easy choice. At Aumen Media, we still believe that consumers shop price and quality, but having a video that highlights the quality can definitely help show why our client’s products are worth the price.

We hope you enjoy listening to Just Cupcakes’ story, and visit them to taste all their treats. GOOGLE MAP.

If you know anyone or any small businesses that would be interested in an Aumen Media Spotlight video please CONTACT US.